吉尔无衬线字体Gill Sans 是英格兰的Helvetica，无处不在，颇为实用，并且能有效地暗示时间和环境。平面设计师们内部有个笑话：“问：如何做一个英国的战后设计？答：在英国赛车绿（British Racing Green）上使用Gill Sans 即可。”作为英国众多机构偏爱的字体（包括铁路系统、英格兰教堂、BBC 和企鹅出版社），Gill Sans 像米字旗和安全别针一样，成为英国视觉文化传统的一部分。
Gill Sans is a humanistic sans serif family that, while is considered by many to be quintessentially British in tone and concept, has been used in virtually every country and in nearly every application imaginable. Gill Sans has reached this level of near-ubiquity for one simple—and very good—reason: it is an exceptionally distinctive design with a potential range of use that is almost limitless.
This toolkit family includes a wide range of styles including the standards such as Light—which is open and elegant—and a Regular that, with its flat-bottomed d, flat-topped p and q and triangular-topped t, has a more compact and muscular appearance. Its Bold styles tend to echo the softer, more open style of the light while the extra bold and ultra bold have their own vivid personalities, but each of them would make for an eye-catching headline. Take into account the family’s many weights, including condensed and extra condensed designs, and extended language support and you have yourself a tool you’ll be thrilled to return to, time and again.
Gill Sans was designed by Eric Gill: a versatile, brilliant, and prolifically successful designer of the early part of the last century. One of the main reasons for the enduring success of his namesake design is that it is based on Roman character shapes and proportions, making it unlike virtually any other sans serif out there. Gill also worked his own warmth and humanity into his design, resulting in a typeface in which each weight retains a distinct personality of its own.