What do Apple, Trapper Keeper, and Reebok have in common? If you said they’re all really cool; you’d be sort of right. But the correct answer is they all used the same typeface in their early designs.
Yes, that’s right. A font, named Motter Tektura, was influential in creating lasting logos that became the hallmark of their perspective brands. It can be argued that the typeface played a large role in the evolution of Apple’s iconic identity.
